TL;DR: On May 22, Dyson announced a new suite of home products including upgraded cordless vacuums, air purifiers, and a robot vacuum.
Dyson is entering a new era in 2023.
Less than two weeks after the company's brand new wet-to-dry hair straightener, the Dyson Airstrait, became available for purchase, Dyson also casually unveiled an entirely new suite of products in its original core categories: vacuums and air purifiers.
It's not like Dyson doesn't release new products on almost a yearly basis — they just typically come out quietly and one at a time. The latest Dyson drop not only features six new products, but also propels Dyson out of its comfort zone in multiple ways. Let's get into the details of the new Dyson goodies:
Surprise: Dyson actually didn't stop making robot vacuums
Dyson's dabbles in the robot vacuum realm have never really manifested into much. Perhaps you were today years old when you learned that a Dyson robot vacuum ever existed in the first place. There was the Dyson 360 Eye, a cumbersome relic that's been collecting dust in a figurative basement since 2016, and the Dyson 360 Heurist, a 2020 upgrade to the Eye that was never even released in the U.S.
Even with such powerful brand recognition, the clunkiness of the Dyson Eye line quickly landed them in flop territory. But now, we see the end goal of Dyson's multi-year hiatus from robot vacuums: meet the Dyson 360 Vis Nav.
The 360 Vis Nav is much slimmer than the 360 Eye and adopts the unique D-shaped design seen on the Roomba s9 and Samsung Jet Bot AI+. Those 90-degree angles inherently improve a robot vac's ability to sweep in corners compared to a round model, but the 360 Vis Nav has more tricks up its sleeve that promise true wall-to-wall cleaning. Armed with sensors that can detect the edges of the room, the 360 Vis Nav slides right up to the walls (pinpointing its position as close as 71 mm, or less than three inches) and redirects suction through a side actuator for precise wall and corner cleaning. The roller brush also stretches the entire length of the vacuum for full coverage of the bot's path.
Oh, and one more little thing: Dyson asserts that the 360 Vis Nav has twice the suction power of any other robot vacuum on the market. Depending on how the internal piezo sensors count and categorize the dust particles in a certain area of the floor, the 360 Vis Nav will adjust suction accordingly.
Outside of noting the use of Simultaneous Localization and Mapping (SLAM) navigation technology and a hemispheric camera that helps the bot remember where it's been, Dyson hasn't yet covered how (or if) the 360 Vis Nav will map your home or stay out of certain areas.
The price and release date for the 360 Vis Nav are still TBD, but for reference, the 360 Eye went for $999 when it came out in 2016.
More Dyson cordless vacuums, including one that mops
Unlike robot vacuums, Dyson's only real competition in the upright cordless vacuum realm is...Dyson. However, the brand continues to find ways to one-up itself — this time, the one-up is a mop.
The Dyson Submarine is actually a wet roller head attachment that features two water tanks — one for clean water and one for dirty water — lead by a motor-driven microfiber brush that goes after spills, stains, and small debris on hard floors. The Submarine cleaning head will be available with the new V15s Detect Submarine vacuum, but hasn't been cleared to work with existing Dyson vacuums.
Dyson also expanded its iconic dry sweeping line with two new cordless vacuums. Both the Gen5detect and Gen5outsize harness "unrivaled" suction power through Dyson's fifth-generation Hyperdymium motor. Both ship with a new Fluffy Optic cleaner head that features the dust-illuminating laser of previous models like the V12 Detect Slim, but brighter.
As expected, the new machines feature a fully-sealed HEPA filtration system, sending debris through 14 cyclones that remove dust from the airflow without a loss of suction.
As of May 23, the Gen5 vacs are the only models in the new suite to have official prices and release dates. The Gen5detect and Gen5outsize will be available in the U.S. starting June 6 for $949 and $1,049, respectively. They will be the priciest options in Dyson's cordless vacuum lineup.
Dyson's new air purifiers are built different — literally
Dyson's most powerful air purifier is somehow also its quietest — and what better name for such a machine than the Big+Quiet?
Though still bladeless, the Big+Quiet Formaldehyde strays from the cylindrical hollow design we've gotten used to. Inside the new body lies a system of "Cone Aerodynamics" that is able to project air purification up to 32 feet away, as well as a new CO2 sensor to monitor ventilation. The "formaldehyde" part of the title refers to Dyson's claim that said purifiers can detect and break down formaldehyde floating around in your home through a Catalytic filter, seen in a few of Dyson's previous purifying fans. All of this happens without exceeding 56 decibels of sound.
An alternate version called the Dyson Purifier HEPA Big+Quiet Formaldehyde will also be available, designed for shared, commercial spaces. Prices for either model haven't been confirmed, but Dyson currently lists its formaldehyde-treating purifiers between $689.99 and $939.99.
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